Author Archive

Licensing Equine Stock Images to Purina for their 2024 Calendar

This is the sixth year Purina has chosen images from my Equine Stock Library for their Horse calendar. This ongoing collaboration speaks volumes about the timeless appeal of my photography and the connection it creates between brands and horse lovers.

For this calendar, I worked with McCord Design Group. They chose images that fit Purina’s brand and produced a visually stunning calendar that horse owners and enthusiasts will enjoy hanging in their barn, tack room, home, or office.

Purina’s calendar isn’t just for marking dates; it’s a visual celebration of horses. It showcases Purina’s commitment to quality and their love for the equestrian world.

In a world of short attention spans, visual storytelling is crucial. In my photography, I aim to capture not just the beauty of the horse but also the rich and unique environments in which they live. Their continued use of my images in Purina’s calendar reflects the enduring power of this approach.

I’m honored to contribute to Purina’s calendar again this year. This relationship not only showcases the power of equine photography but also emphasizes the deep connection photography can create.

 

 

 

 

 

 

 

 

Case Study: Nutrena SafeChoice® Packaging

In 2023, Nutrena Feeds made big changes to their SafeChoice® line of horse feeds, reformulating them with new ingredients to be even more beneficial to horses.

To reflect these changes, they needed fresh packaging design featuring new photos to represent each product.

Initially, we discussed a custom photo shoot for this project, but as their agency worked on the designs, they realized they could find the images they needed within my Equine Stock Library.

All but one of the feed bags now feature images that were already existing in my library. The other was from a library building photoshoot we did in 2017.

One of the benefits of working with me on a custom photoshoot is that if you need additional images from my library, the style of the photography remains consistent.

I feed SafeChoice® Senior to my 30-year-old Quarter Horse mare, who is thriving on this new formulation! As a bonus, I get to look at one of my photos on the feed bag every day as I walk into my barn to feed my horses.

It’s deeply gratifying to see my images helping companies like Nutrena market and sell high-quality products to horse owners nationwide.

To learn more about the SafeChoice® line of feeds, visit https://www.nutrenaworld.com/theres-always-a-safechoice

6 Ways to Discern AI Horse Images from Real Equine Photos

In the past month, I’ve been disappointed to see several posts and ads by reputable equine brands using AI-generated images. 

Very believable AI-generated images. 

In one case, I know the brand has a policy against using AI media and wasn’t aware the image was fake, but more and more, it’s becoming difficult to tell what’s real and what’s AI-generated. 

What muddies the waters even more is that many large stock agencies like Shutterstock and Adobe now include AI-generated images in their libraries alongside real photos. 

If you do a search on Adobe Stock for “horses grazing,” at least 30% of the images returned in the results will be AI-generated. 

So, how can you tell the difference between synthetic AI images and authentic, organic photography? 

Here are some things to look for:

1) Hair Patterns

To me, this is the biggest tell. The hair patterns in horse’s coats and manes are random. With AI images, you will see a lot of repetition in coat hair patterns, and the mane will be too soft and unreal-looking. I often focus on the forehead and nose when looking for hair pattern repetition.

2) Perfect or Plasticky Appearance

this one is hard to describe. Synthetic images have an illustrative, almost fantasy quality to them. If an image seems too unnaturally smooth and perfect, it’s probably AI.

3) Tack and clothing issues

AI does a halfway decent job of horses by themselves, but once you add people and tack, it becomes evident that an image is synthetic because AI doesn’t understand the intricacies of tack, bits, and proper equestrian clothing.

4) Proportions

Ai-generated horses often have issues with body proportion. They are often too wide or too narrow in places.

5) Inconsistent Light or Shadows

Look at the direction of light in the photo. Is it consistent throughout the image, or does it change from subject to environment?

6) Environment Issues

Look past the subject to the environment they are in. Is the image depth consistent? Are there flaws in the background that would tell you it’s a synthetic image?

Once you train your eye on what AI-generated images look like, it’s not hard to spot one!

Why does it matter if a company or publication uses AI-generated images?

Aside from ethical issues of AI (scraping photographers’ work without compensation and presenting fake as real, to name a few.), the most obvious issue is copyright. Currently, the US Copyright Office will not allow AI-generated images to be copyrighted. That means that if you use an AI-generated image in your advertising, anyone could take that image and use it in their advertising, and you would have no legal recourse. 

AI image generation has come a long way in the past year and a half, but I don’t believe it will replace authentic, organic photography anytime soon.

If you are looking for premium equine stock images, my stock library features over 15,000 curated, authentic, equestrian-approved photos and videos for brands and publications to license and download.

I have no plans to add AI-generated images to this library, so you can be assured that every image was made by me using a camera with real people and horses in front of it.

Visit shelleypaulsonstock.com to learn more and start your search today!

Why Purchase Stock Photos Directly from a Photographer?

While I understand the allure of purchasing low-price images from large stock libraries like iStock, Adobe, and Shutterstock, purchasing direct from a photographer can actually save you money and elevate your brand. You may save in cost, but you often have to compromise in other areas.

Here are 6 reasons to purchase equine stock images direct from a photographer:

Correctness: attention to detail is critical with Equine and Horse-Related imagery. Proper tack and clothing, safety precautions, and horse expression are all details your audience cares about. Build credibility with stock images and videos made by an equestrian for equestrians.

Quality: Photographers often have a more personal touch and attention to detail, resulting in higher-quality images that better fit your needs. Stock libraries often have a high volume of images, and the quality may vary.

Personal Service: When you buy directly from a photographer, you can request specific images that match your needs, ask for a complimentary image search if you aren’t finding what you need, and even request custom shoots. With big, general stock libraries, you’re limited to what’s available in their database.

Uniqueness: By buying directly from a photographer, you are more likely to find unique and original images that are not widely used. Stock libraries have a large database of images, so it’s more likely that you’ll come across the same image being used by a competitor.

Support: When you purchase from a photographer, you can build a relationship with them and receive ongoing support for future projects. Stock libraries offer limited support and don’t have the same level of personal connection.

Cost-Effective: While stock libraries may seem like a cheaper option, in the long run, purchasing directly from a photographer may actually be more cost-effective because you won’t be wasting time weeding through hundreds of lower-quality, incorrect images.

Are you ready to find the perfect image for your horse-related project? Start your search here:

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