Category “Case Study”

Licensing Equine Stock Images to Purina for their 2024 Calendar

This is the sixth year Purina has chosen images from my Equine Stock Library for their Horse calendar. This ongoing collaboration speaks volumes about the timeless appeal of my photography and the connection it creates between brands and horse lovers.

For this calendar, I worked with McCord Design Group. They chose images that fit Purina’s brand and produced a visually stunning calendar that horse owners and enthusiasts will enjoy hanging in their barn, tack room, home, or office.

Purina’s calendar isn’t just for marking dates; it’s a visual celebration of horses. It showcases Purina’s commitment to quality and their love for the equestrian world.

In a world of short attention spans, visual storytelling is crucial. In my photography, I aim to capture not just the beauty of the horse but also the rich and unique environments in which they live. Their continued use of my images in Purina’s calendar reflects the enduring power of this approach.

I’m honored to contribute to Purina’s calendar again this year. This relationship not only showcases the power of equine photography but also emphasizes the deep connection photography can create.

 

 

 

 

 

 

 

 

Case Study: Nutrena SafeChoice® Packaging

In 2023, Nutrena Feeds made big changes to their SafeChoice® line of horse feeds, reformulating them with new ingredients to be even more beneficial to horses.

To reflect these changes, they needed fresh packaging design featuring new photos to represent each product.

Initially, we discussed a custom photo shoot for this project, but as their agency worked on the designs, they realized they could find the images they needed within my Equine Stock Library.

All but one of the feed bags now feature images that were already existing in my library. The other was from a library building photoshoot we did in 2017.

One of the benefits of working with me on a custom photoshoot is that if you need additional images from my library, the style of the photography remains consistent.

I feed SafeChoice® Senior to my 30-year-old Quarter Horse mare, who is thriving on this new formulation! As a bonus, I get to look at one of my photos on the feed bag every day as I walk into my barn to feed my horses.

It’s deeply gratifying to see my images helping companies like Nutrena market and sell high-quality products to horse owners nationwide.

To learn more about the SafeChoice® line of feeds, visit https://www.nutrenaworld.com/theres-always-a-safechoice

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